Fashion should be simple. Style has to be understandable. It's about making you look and feel fabulous - hassle free.
personal shopper fashion consultant
Aelita Lori

Aelita Lori is an international expert, advising both personal and corporate clients and offering corporate consultancy services worldwide.

Having a formal fashion education from the legendary Central Saint Martins in London and a solid luxury background as a Buyer and Store Manager, Aelita operates LACE FACTOR agency since 2005. Her passion for proportion, fierce quality control, sharp eye for detail and wise fashion forecasting skills are the pillars she builds her business on.

Key factors:
Worked with brands like Bottega Veneta, Gucci, Valentino, Fendi, Armani, Versace, Lanvin, Celine, Tods, Jimmy Choo, Brioni, Kiton, Zilli and many more (Menswear, Womenswear, Accessories)

Was responsible for the new 2,475 m2 store opening, as well as directing all processes in the original store, both with a turnover of 4.9 million EUR.

Clients featuring Rubylight, ABLV Bank, Nordea Bank, Exigen Group, Ecogen, Aura Light, SDI Media, Vision Express, TV and media.

Fashion and styling expertise since 1998

personal stylist

Outfits and wardrobes



fashion style
Host/co-producer of Fashion and Style 2011, @MKDC, Riga



fashion workshop
Kids workshop 8-10 years



Teen styling workshop